Digital marketing for nonprofits

Donors give to outcomes.
Make yours impossible to miss.

You change lives every day. We make sure the people who would fund that work can find you, understand you, and trust you, in the places they actually look.

No pitch on the first call You keep the findings either way Built on the StoryBrand method
Sound familiar?

Remarkable work. Under-communicated.

Most nonprofits are doing far more than their website, their profiles, or their appeals let on. Donors never see it.

Donors can't find you

They ask Google and now AI, "where should I give to help families in my city?" If your story is not clear and consistent online, you are not in the answer.

Your outputs hide your outcomes

Meals served. Classes held. Donors nod and move on. What they fund is what changed: a family housed, a student employed, a patient treated.

Givers slip away quietly

A first gift with no follow-up. A volunteer inquiry nobody answered. A monthly program that was never offered. The leak is silent, and it is expensive.

Public dollars are shrinking. Private and monthly donors are the lifeline. The organizations that make their outcomes visible, trusted, and easy to fund are the ones still growing.
79%

of monthly donors keep giving year over year. One-time donors: about 32%.

62%

more raised, on average, by nonprofits with a Candid Seal of Transparency.

1 in 2

donors say clear impact reporting makes them more likely to give again.

AI

is now where donors ask "where should I give?" Most nonprofits are not in the answer yet.

Sources: Neon One recurring giving research; Candid Seals of Transparency; Bloomerang 2026 Giving Report.
We get it

You did not start a nonprofit to become a marketer.

You started it because someone needed help and you could not look away. Marketing, messaging, profiles, search, AI: that is a second job nobody gave you a team for.

We are a small senior team that has spent careers helping organizations say who they are clearly and get found by the people who need them. We bring that to missions, using one proven method: the donor is the hero, your organization is the guide, and the people you serve are the change your donors get to make possible.

You keep doing the work. We make sure it gets seen.

What we believe

  • Outcomes first. Everything ladders up to what changed for the people you serve.
  • Clarity is the whole game. Before anyone can fund you, they have to understand you. Before AI can recommend you, so does it.
  • Dignity is a deliverable. Every story is told with consent and care.
  • Your voice stays yours. Faith-driven, community-rooted, or both. We amplify, we do not replace.
Recurring giving

Ten dollars a month beats thirty dollars once.

Most donation pages offer a monthly option and never say why it matters. So donors do what donors do: one gift, one time, and a quiet drift away.

A group is raising money on a street corner. A passer-by offers ten dollars. They say: could you do ten a month instead? He offers twenty, one time. Then thirty. Each time the answer is the same. Ten a month is what changes what we can do. Monthly donors keep giving at about 79 percent year over year. One-time donors, about 32 percent.

That is not a form setting. It is a message, and it is the most valuable message on your site. We write it in your words, for your work, and build the giving experience around it.

What we build

  • Specific amounts tied to specific outcomes. What twenty dollars a month does, in your language, for the people you serve. Not "support our mission." The actual thing.
  • A twelve-month option. An easy way to commit for a year, with a small thank-you attached if that fits your donors.
  • One-time still easy, still welcome. Nobody is talked out of a gift. Monthly is offered first because it is what keeps the work funded.
  • A number you can say out loud. A growing monthly base is the sentence that gets a company, a church, or a foundation to fund the next thing.
Where the dollar goes

Donors want to know how much of their dollar reaches a family.

When people help a neighbor directly, they know all of it lands, so they give without hesitating. When they give to an organization, they wonder. Answering that question plainly is not a compliance exercise. It is the thing that turns a first gift into a second.

$1 in

A plain answer

How far a dollar goes and how much reaches the people served, shown on the site in a way a donor can repeat to a friend. Only what you can stand behind.

This month

Reporting in the donor's terms

A short monthly or quarterly note: this is what your money did. It is what keeps a twenty-dollar-a-month donor giving, and it writes your board report at the same time.

The proof

Profiles that pass the check

Candid and Charity Navigator profiles that are complete and current, because that is where a careful donor looks before the second gift.

Every mission collects money differently. Grants, church partners, events, monthly donors, corporate gifts: the Snapshot starts by mapping how money actually comes in for you, and the plan follows that, not a template.

The plan

Three steps from invisible to impossible to miss.

Simple on purpose. You always know where you are and what comes next.

1

Assess

A free Impact Snapshot. We show you what donors and AI see about you today, where trust leaks, and the three things to fix first.

  • Website and messaging
  • Google, Candid, Charity Navigator
  • Giving and follow-up journey
2

Build

We craft your Outcomes Narrative, align every profile to it, surface your proof, and put recurring giving front and center.

  • Story your donors can repeat
  • One accurate presence everywhere
  • Giving experience and follow-up systems
3

Grow

An ongoing partnership that keeps the story current, the donors engaged, and the board informed. Month after month.

  • Impact-led communications
  • Monthly donor program and campaigns
  • Reports your board can read in five minutes

Automation handles the repeatable work. Senior people protect accuracy, judgment, and your voice.

What we do

Six things, in the order donors experience them.

Take the whole path or start where it hurts most. Every piece is built on the same story.

01 · Assess

Impact Snapshot

What donors and AI see about you today: outcomes, website, profiles, giving journey, and the three things to fix first.

02 · Message

Outcomes Narrative

Programs translated into the change donors fund. Outputs become outcomes. Outcomes become a story people repeat.

03 · Build

Trust & Visibility Foundation

Your website, Google presence, Candid and Charity Navigator profiles, all telling one accurate story, readable by donors and by AI.

04 · Build

Proof & Authority

Press, partners, testimonials, and impact reports that make your results easy to verify and hard to ignore.

05 · Capture

Donor & Volunteer Capture

A giving experience with monthly support offered first, a plain answer to where the dollar goes, and follow-up systems so no donor or volunteer goes cold.

06 · Grow

Growth Partnership

Impact-led communications, a monthly donor program, campaigns, and reporting you can take to your board.

What changes

From "we do so much" to "here is what changed."

Without a clear story

  • A homepage full of activity and no outcomes
  • Profiles that contradict each other, or sit half-empty
  • Invisible when someone asks AI where to give
  • One-time gifts, no monthly program, no follow-up
  • Nobody can say how far a donated dollar goes
  • Board asks "is the marketing working?" and nobody knows

With Story

  • A story your donors can repeat in one sentence
  • Profiles and a website that pass the trust check, by people and by AI
  • Named in the answer when donors ask who to support
  • Monthly giving offered first, and every donor followed up
  • Donors can see where the dollar goes, and say so to a friend
  • A monthly report your board can read in five minutes
Who this is for

Missions with outcomes worth funding.

If you have real programs and real results and donors are not seeing them, this is for you. Faith-driven, community-rooted, or both.

Human servicesImmigrant & refugee supportHealth & community clinicsEducation & youthHousing & food securityFaith-based ministriesWorkforce & social enterprise
Questions

Straight answers.

What is the Impact Snapshot, and what does it cost?

It is free. A practical, evidence-based review of how clearly your nonprofit is presented across the channels donors and AI rely on: your website, your Google presence, your Candid and Charity Navigator profiles, and your giving journey. You receive the three highest-priority things to fix, delivered on a 30-minute conversation. You keep the findings either way.

Do we need a new website?

Usually not. Most nonprofits need a clearer story and an aligned presence, not a rebuild. We only recommend a new site when the current one cannot carry the story or the giving experience.

Do you push monthly giving on every nonprofit?

No. Some missions run on grants, church partners, or events, and monthly giving is a smaller piece. The Snapshot starts by mapping how your money actually comes in. If monthly giving is the growth lever, we build around it. If it is not, we build around what is.

How do you handle stories about the people we serve?

With consent and dignity, always. Every story is told with permission, protects identity where needed, and centers the person's agency. This standard is written into our work, not added afterward.

What does the ongoing partnership include?

Impact-led donor communications, a monthly donor program, seasonal and launch campaigns, profile and listing upkeep, and a monthly report your board can read in five minutes.

We are small. Is this for us?

If you have outcomes worth funding, yes. We scope to what moves the needle first, and the Snapshot is where we figure that out together.

Start here

See what donors see about you.

A free Impact Snapshot, delivered on a 30-minute conversation. No pitch. You keep the findings either way.

  • How your outcomes read to a first-time donor
  • Your Google, Candid, and Charity Navigator presence
  • How you show up when someone asks AI where to give
  • Where your giving journey leaks, and three things to fix first

Tell us about your mission

Takes one minute. We reply within two business days.

We will never share your information. No spam, no automated sequences.